Services
Three disciplines. One partner.
Most people are one of these. Benjamin is all three — and that combination is what makes Uncanny Platypus uniquely valuable to channel marketing teams.
The Strategist
Understands the business goal behind every activation. Translates marketing objectives into concept rationales stakeholders believe in — before a single vendor is engaged.
The Creative Director
Designs, writes, and art directs across every touchpoint in the activation ecosystem — fixtures, packaging, POP, digital signage, social, ecommerce, photography, and video.
The Program Manager
Knows how vendors, agencies, and internal stakeholders operate. Shepherds the entire program from concept through global rollout — timelines, budgets, and alignment.
Core capabilities
What Uncanny Platypus delivers.
01
Retail Activation Planning
End-to-end program management for in-store launches and brand activations.
02
Creative Direction & Design
Art direction across retail fixtures, POP, packaging, print, and digital touchpoints.
03
Fast Concepting & Sell-In
Rough mockups and rationales that secure internal buy-in before production.
04
Copywriting & Messaging
Headlines and retail copy that connect with consumers at the shelf.
05
Vendor & Agency Management
Coordinating print, fabrication, digital, photo, and video vendors in parallel.
06
Photography & Visual Proof
Product photography, renders, and proof-of-concept visuals to bring ideas to life.
07
Playbooks & Global Templates
Scalable systems so brand activations roll out consistently across markets.
08
Digital Experience Consulting
Tech-enabled retail experiences — WebView demos, kiosks, in-store screens.