Portfolio
Selected case studies.
A focused look at recent retail activation work — strategy, creative, and execution across consumer electronics brands.
01 · 2024 · Philips / Signify
Philips Hue Global Retail Reset
A scalable in-store system that brought smart lighting to life across 14 markets.
StrategyCreative DirectionFixture DesignGlobal Playbook
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02 · 2023 · Amazon Devices
Echo Holiday Endcap Program
Concepting through execution for an endcap rolled to thousands of US retail doors.
ConceptingArt DirectionPOP DesignVendor Management
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03 · 2024 · WiZ Connected
WiZ In-Store Demo Experience
A WebView-powered demo that let shoppers feel the product without an app install.
Digital ExperienceTech Partner SourcingUX DirectionContent Production
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Brand experience
Brands that have trusted this work.
Amazon DevicesPhilips / SignifyAmazon EchoFire TVKindlePhilips HueWiZ ConnectedRingBlinkEeroFire TabletsJohnson & JohnsonFirmenichZumtobelGraingerAll-CladMerckBNSF